In 2017, Poralu Menuiseries ordered a revised version of their catalogue as part of a rebrand of its Kioneo stores, which also included a new website. The brief was that both had to be designed in synergy with the main brand color, Orange, which needs to be more prominant. Together with the prominence of the brand colour was the requirement of the inclusion of another feature of the brand image, air bubbles.
The offering since the last catalogue had increased so it was clear this version would have to rely on less visual effects in order to leave more room for product pictures and information. This lead to more subtle graphic design elements being incorporated. Solid, intuitive and easy-to-read page layouts helped to achieve this. With the inclusion of the graphic bubbles the catalogue was given a light and airy feeling like floating.
Font & Colours
Josefin Sans main font family
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Skills Required for the project
Working with Nicolas for over 10 years, he has proven to be a highly skilled designer, always completing work of an exceptional standard and within project deadlines. He offers the service of much larger firms but as an independent he manages to keep our costs down. He is highly reliable and extremely hard working.
- Jean-Pierre CARMINATI,
CEO at Poralu Menuiseries